Friday, September 22, 2006

Sing.. Sing a song... sing for, bleh

Songs. Better yet, lyrics.

I am an avid movie-goer, as has been noted within the virtual pages of my little blog, and therefore see a lot, and I do mean a LOT, of pre-movie commercials. As in Holland these commercials have a tendency to run for months and months, I get a chance to see particular commercials over and over again untill I wake up screaming "DON'T KICK THE LEMONS" at least three times a week.

Now, one of these commercials, that has blessedly stopped running in theatres but is still viewable on television, is a Coca-Cola commercial. As Coke is my first and truest love, I naturally tend to pay attention. And salivate, but I have a hardwood floor so no worries there.
This particular commercial has one of the classic Coke-themes, the one that goes "I'd like to teach the world to sing...in perfect harmony..." all nice and well, untill we consider the line:
"Grow appletrees and honeybees, and snow-white turtledoves."

Aaaaahhh, so sweet. Wrong, obviously, but sweet. Wrong? Yes, wrong. Now I can see how one grows an appletree. No problems there. But honeybees? Is there an honeybee-bush I've missed? And don't get me started on the snow-white turtledoves.
You don't grow birds. You might hatch them, or breed them, or, of you are terrible into the idea of vertical references, you might even raise them. But not grow.
Even considerng this line now, it seems like people are approaching this the wrong way. This whole line will end in tears, I say. Well, tears and a Beekeeper smelling faintly of apples but mostly in birdshit, as he will be covered with it if this is all in the same orchard.

LISTEN to the music you are hearing, people, listen! The song is not only about a melody, it is about the text as well, even more so, I think.
There is a very famous song in Holland, called "De Vlieger" (The kite) in which the singer tells us that his son had his birthday yesterday, and got a kite. He then goes on telling that "the other day" he took his son out to fly the kite.
Now, if his son had that kite as a present YESTERDAY, would "the other day" not be TODAY? I can understand the difficulty of finding words to a melody, fair enough, but it should be possible to do so without, you know, lying or insulting the intelligence of your listeners.

There is an incredible amount of married couples, mostly in America, but I'm sure all over the world, that chose "I will always love you" by either Dolly or Whitney, as the song to play on their wedding day.
I like this. I like the fact that the music you choose reflects the way you feel about each other, I really do.
At the same time I find it sad to herald the divorce first chance you get on the wedding day. Because "I will always love you" is a song about NEVER SEEING EACH OTHER AGAIN.
You might as well've picked "Hit the road, Jack" or "Have to wash that man right out of my hair", allthough that last song can be quite appropriate the next morning, if the groom is a tad enthousiastic.
This is a prime example of why you should listen to the whole song, not just the title or the chorus, before deciding when to use it.

Words, as has been stated before on this blog, are important. And when quoting or using anothers words to express what you can't eloquently express yourself, even more so.
Nobody would pick "the sound of silence" for a commercial advertising car-stereo's, no matter how good the song is and how good it would be to listen to in the car with that stereo. So why do we not listen to our lyrics on very important occassions?
And even worse, why do we not expect the purveyors of our entertainment to hold up a standard of correctness? I understand that entertainment should first be entertaining, but really. is it so difficult to give some use to art?

Off again, but not before the credits: My housemate actually prompted this blog, as the honeybees/turtledove-peeve is hers more than it was mine.
Grtz,
Kevin.

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